Guangdong Yeniu International Trade Co., Ltd.

Two Decades of Growth, Dual-Track Strategy

Since its establishment in 2000 as a domestic pharmaceutical clinical sales agent, Guangdong Yeniu International Trade Co., Ltd. has built long-term, stable strategic partnerships with leading Chinese pharmaceutical companies. We operate on a dual-track model of “going global” and “bringing in,” with three core business segments: pharmaceutical services, traditional Chinese medicine (TCM) raw material trade, and real estate development.

Pharmaceutical Services: Enabling Chinese Pharma to Enter Africa

In Kenya, we operate a wholly-owned subsidiary, Sinopharm East Africa Limited, providing end-to-end market-access solutions for Chinese pharmaceutical companies targeting East Africa:

· Full-cycle CRO Clinical Trials: Phase I–IV clinical research, from protocol design to regulatory submission.

· WHO Prequalification (PQ) Support: Guiding companies through WHO PQ certification for global market access.

· Product Commercialization: Navigating registration, tendering, and distribution channels for swift market entry.

· Technology Transfer & Local Production: Facilitating R&D collaboration and local manufacturing partnerships.

We understand the challenges Chinese pharma face when expanding overseas, and we are committed to making quality, affordable Chinese medicines accessible to African communities, building a solid bridge for Sino-African healthcare cooperation.

TCM Raw Material Trade: Sourcing Rare Ingredients Worldwide

Leveraging the unique flora and fauna of Africa and South America, we have established a global supply chain for rare TCM ingredients:

· East African Botanicals: Direct sourcing of high-quality frankincense and myrrh from Ethiopia, Kenya, Somalia, and neighboring countries.

· South American Strategic Materials: Securing natural bezoar (calculus bovis) imports from Argentina and Uruguay, ensuring a stable supply for premium TCM formulations.

We provide Chinese TCM manufacturers with reliable, compliant, and traceable overseas raw-material imports, alleviating domestic shortages of rare medicinal resources.

Real Estate Development: Building a Future in Kenya

In recent years, we have launched real estate projects in Kenya, focusing on high-quality residential and commercial properties. We have formed a deep strategic partnership with Hubei Chuxiong Construction Engineering Co., Ltd., a company with strong comprehensive capabilities, combining strengths for mutual success. Completed and ongoing developments stand as harmonious compositions across the African landscape, contributing to local economic growth and community well-being.

Looking Ahead: Advancing Along the Belt and Road

Under the broader Belt and Road Initiative, Yeniu International draws on over twenty years of industry experience and a professional team to deliver tailored solutions for our clients. We look forward to partnering with you to write a new chapter in the globalization of Chinese medicine, creating lasting value for our employees, partners, and society.

Team Introduction

Core Members in Kenya

Wu Hongjin

Chairman
Founder and Chairman of Sinopharm East Africa Limited and Beautiful Homeland Real Estate Development Co., Ltd. Mr. Wu Hongjin has been rooted in Kenya for over 30 years, establishing solid cooperative bridges with various political and business circles in Kenya, and is a seasoned leader in the Kenyan business community.

Li Zhen

General Manager
General Manager of Sinopharm East Africa Limited. Mr. Li Zhen holds a Master's degree in Linguistics from Université Paul-Valéry Montpellier 3 (France, 2003) and a Ph.D. in Management from Université Paul-Cézanne Aix-Marseille III (France, 2007). He previously served as Deputy General Manager of a large Chinese overseas company and General Manager of a state-owned enterprise's Kenya branch. He also acts as Chief Representative of the China Council for the Promotion of International Trade (CCPIT) Shanxi Committee's Kenya Representative Office, and was honored as a Model Individual in China-Kenya "Belt and Road" Cooperation in 2021. Fluent in Chinese, English, and French, he brings over 20 years of overseas experience and extensive expertise in African markets.

Huang Shengpeng

General Manager
General Manager of Kenya Morning Light Real Estate Development Company. With more than 40 years in the construction sector, Mr. Huang Shengpeng holds senior building-engineer qualifications and possesses rich experience in engineering construction, project control, and real estate development. Kenya Morning Light Real Estate Development Company has formed a deep strategic partnership with Hubei Chuxiong Construction Engineering Co., Ltd., combining strengths for mutual success. Mr. Huang oversees project implementation and maintains strict quality control, leveraging his solid professional capabilities to help the company deepen its presence in East Africa and expand its overseas footprint.

Zhang Xiongjun

General Manager
General Manager of Kenya Beautiful Homeland Real Estate Development Company and Kenya Procurement Manager of Jiangxi Guhan Refined Chinese Herbal Pieces Co., Ltd. Drawing on his deep understanding of the East African market and over a decade of practical experience, Mr. Zhang Xiongjun has successfully built a business network centered on Kenya and extending to neighboring countries, laying a solid foundation for the company's strategic expansion in East Africa.

Core Members in China

Ding Peng

General Manager
General Manager of Guangdong Yeniu International Trade Co., Ltd. With a professional spirit and innovative strategies, Mr. Ding Peng has dedicated more than 10 years to the domestic market, building a robust and extensive sales system that delivers high-quality products and value-added services to a broad customer base.

Yan Liang

Director, International Business Division
Director of the International Business Division at Guangdong Yeniu International Trade Co., Ltd. Ms. Yan Liang is responsible for the overall planning and execution of the company's overseas operations, with over 20 years of hands-on international trade experience. She is well-versed in international pharmaceutical market regulations and access standards, and has accumulated deep expertise in cross-border supply-chain management, international business negotiations, and overseas market expansion.

Xu Jiahao

Executive Director
Executive Director of Xingkang Ruiyao Hong Kong Limited. Mr. Xu Jiahao graduated from Boston University with a degree in Biostatistics and has extensive experience in the vaccine and pharmaceutical industry. He previously worked at Merck China, responsible for core oncology products. He is now committed to bringing Chinese innovative vaccines and drugs to the global market, conducting international multi-center clinical trials and applying for WHO Prequalification (PQ).

Xiong Tiaotiao

Factory Director
Factory Director of Jiangxi Guhan Traditional Chinese Medicine Co.,Ltd. Mr. Xiong Tiaotiao is a senior licensed pharmacist with over 10 years of experience in the traditional Chinese medicine industry. Adhering to the philosophy of integrating tradition with modernity, he is dedicated to the refinement and innovation of Chinese herbal pieces, ensuring the excellence and safety of every product.